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Analytics & Tracking

Set up tracking and analytics for your FashionAI implementation to monitor performance.

Analytics Solutions​

Google Analytics​

Enhanced ecommerce tracking with Google Analytics for recommendation performance analysis.

Google Tag Manager​

Configure Google Tag Manager for advanced tracking and marketing automation integration.

Session Segments Analysis​

Learn how to create session segments to compare metrics between users with and without Fashion.AI, including ARPU analysis.

Key Metrics to Track​

  • Recommendation Performance: Click-through rates, conversion rates
  • Search Behavior: Query analysis, result relevance scoring
  • User Journey: From search to purchase funnel analysis
  • Product Performance: Most recommended and highest converting items

Implementation Guide​

  1. Set up Google Analytics - Configure enhanced ecommerce
  2. Configure Tag Manager - Advanced event tracking
  3. Create Session Segments - Comparative analysis and ARPU

Ready to track performance? Start with Google Analytics setup.