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Behaviors

Understanding Customer Behaviors​

Behaviors are powerful customer clustering tools that help you segment and understand your audience based on shopping patterns, preferences, and lifestyle characteristics. Our platform enables you to create meaningful products/customer groups for targeted marketing campaigns, personalized experiences, and data-driven decision making.

What are Behaviors?​

Behaviors allow you to organize customers and products into distinct clusters based on shared characteristics and shopping patterns. These clusters help you:

  • Segment by purchase behavior and style - Identify customers with similar shopping habits and preferences or similar products
  • Generate custom customer bases - Create targeted audiences for CRM campaigns and media advertising
  • Enrich customer profiles - Add valuable insights and attributes to better understand your audience
  • Personalize product recommendations - Match the right products with the right customer segments

Types of Behaviors​

Our platform offers two types of behaviors to suit different use cases:

1. Suggested Behaviors​

Pre-built customer segments based on common shopping patterns and lifestyle characteristics. These ready-to-use behaviors include:

  • Comfort Seekers - Customers who prioritize convenience and ease in their shopping experience
  • Quality Enthusiasts - Shoppers focused on premium products and high-quality items
  • Value Hunters - Budget-conscious customers looking for the best deals and discounts
  • Trend Followers - Fashion-forward consumers who embrace new styles and innovations
  • Loyal Regulars - Repeat customers with consistent purchase patterns

And many more pre-configured segments designed to help you get started quickly.

2. Custom Behaviors​

Create your own unique customer clusters tailored to your specific business needs. Our AI-powered system makes it easy:

  1. Define your inputs - Describe the customer or products characteristics you want to target
  2. AI generates the cluster - Our intelligent system analyzes your data and creates the segment
  3. Refine and activate - Review the results and use your custom behavior in campaigns

Custom behaviors give you the flexibility to identify niche segments, test hypotheses, and discover new customer patterns unique to your business.

Key Metrics​

Each behavior includes important metrics that help you understand the value, size, and cohesion of each customer segment:

Similarity Score (Pontuação de Similaridade)​

What it is: Measures how similar customers are within a specific behavior group.

How to interpret:

  • A score of 76 means there is 76% similarity among customers in that group
  • The higher the score, the more homogeneous the group (customers share similar characteristics)
  • The lower the score, the more diverse the segment

Why it matters: A high score indicates you can create highly targeted campaigns, as customers behave similarly and will likely respond to the same messaging and offers.

Lifetime Value (LTV)​

What it is: The average total value each customer in this group generates for your business throughout their entire relationship.

How to interpret:

  • R$ 681.27 means that, on average, a customer in this behavior is worth this amount over their lifetime
  • Includes all purchases, frequency, average order value, etc.

Why it matters:

  • Helps prioritize investments (it's worth spending more on marketing for high-LTV groups)
  • Allows you to calculate ROI for specific campaigns
  • Identifies your most valuable customers

Audience Size​

What it is: The total number of customers that belong to this behavior segment.

How to interpret:

  • Shows the reach potential of campaigns targeting this behavior
  • Larger audiences offer more scale, while smaller ones may be more niche

Why it matters:

  • Helps determine if a segment is large enough for campaign viability
  • Allows you to balance reach vs. precision in your targeting strategy
  • You can download the complete customer list for use in CRM campaigns

Product Set Size​

What it is: The total number of products associated with this behavior, representing items that customers in this segment are most likely to purchase.

How to interpret:

  • Shows the breadth of product preferences for this customer group
  • All product IDs are available for download

Why it matters:

  • Enables product recommendation strategies tailored to each behavior
  • Helps merchandising teams curate relevant collections
  • You can generate a product feed link for personalization (customize with your own favicon by uploading it on Fashion's Platform)

Benefits of Using Behaviors​

  • Increased relevance - Deliver the right product or message to the right customer at the right time
  • Higher conversion rates - Target customers with offers and products that match their preferences
  • Better customer understanding - Gain insights into what drives different segments
  • Efficient resource allocation - Focus marketing efforts on the most promising opportunities
  • Scalable personalization - Automate segmentation across your entire customer base

Getting Started​

Ready to unlock the power of customer behaviors? Start by exploring our suggested behaviors to see how your customers cluster naturally, then create your first custom behavior to discover unique segments specific to your business.

For more information on specific behavior types and advanced segmentation techniques, explore the detailed guides in this section.