How to Use Behaviors

Creating a Custom Behavior

1. Navigate to the Behaviors section in our platform

2. Click "Create New Behavior" in Custom Behaviors

3. Enter descriptive inputs about the customer segment you want to identify

4. Let our AI analyze your customer data and generate the cluster
5. Review the segment characteristics and customer count, you can edit the filters as much as you want
   • Check the Similarity Score to understand how cohesive the segment is
   • Review the Lifetime Value (LTV) to assess the value of this customer group
   • See the Audience Size to understand your reach potential
   • View the Product Set Size to see associated products
6. Save and activate your new behavior

Applying Behaviors to Campaigns

Once you've created or selected a behavior, you can:

• Build targeted CRM campaigns - Send personalized messages to specific customer segments
• Create media audiences - Export behaviors for use in advertising platforms
• Analyze performance - Track how different behaviors respond to your campaigns
• Optimize product assortments - Match product collections to customer preferences

Best Practices

• Start with suggested behaviors to quickly identify major customer segments
• Combine multiple behaviors to create sophisticated, multi-dimensional targeting
• Regularly update custom behaviors as your customer base and products evolve
• Test and measure the performance of different behaviors to optimize your approach
• Use descriptive names for custom behaviors to keep your segments organized