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Google Tag Manager Setup Guide

This comprehensive guide details how to configure Google Tag Manager to capture and send Fashion.AI events to Google Analytics 4.

Variable Configuration​

Create Variables in GTM​

  1. In the sidebar menu, click Variables > New
  2. Type: Data Layer Variable

Create the following variables:

  • event_category
  • event_label
  • value

Trigger Configuration​

Trigger: Recommendation View​

  1. Triggers > New
  2. Type: Custom Event
  3. Event Name: fashionai_view

Trigger: Recommendation Click​

  1. Triggers > New
  2. Type: Custom Event
  3. Event Name: fashionai_click

Trigger: Shop The Look View​

  1. Triggers > New
  2. Type: Custom Event
  3. Event Name: fashionai_view_shopthelook

Trigger: Shop The Look Click​

  1. Triggers > New
  2. Type: Custom Event
  3. Event Name: fashionai_click_shopthelook

Trigger: Add to Cart (General)​

  1. Triggers > New
  2. Type: Custom Event
  3. Event Name: fashionai_addtocart

Trigger: Add to Cart (Shop The Look)​

  1. Triggers > New
  2. Type: Custom Event
  3. Event Name: fashionai_addtocart_shopthelook

GA4 Tag Configuration​

GA4 - Recommendation View​

  1. Tags > New
  2. Type: Google Analytics: GA4 Event
  3. Measurement ID: your Measurement ID (G-XXXXXXX)
  4. Event Name: fashionai_view
  5. Parameters:
    • event_category: {{event_category}}
    • event_label: {{event_label}}
    • value: {{value}}
  6. Triggering: trigger fashionai_view

GA4 - Recommendation Click​

  1. Tags > New
  2. Type: Google Analytics: GA4 Event
  3. Measurement ID: your Measurement ID (G-XXXXXXX)
  4. Event Name: fashionai_click
  5. Parameters:
    • event_category: {{event_category}}
    • event_label: {{event_label}}
    • value: {{value}}
  6. Triggering: trigger fashionai_click

GA4 - Add to Cart (General)​

  1. Tags > New
  2. Type: Google Analytics: GA4 Event
  3. Measurement ID: your Measurement ID (G-XXXXXXX)
  4. Event Name: fashionai_addtocart
  5. Parameters:
    • event_category: {{event_category}}
    • event_label: {{event_label}}
    • value: {{value}}
  6. Triggering: trigger fashionai_addtocart

Remember to add the shop the look tags​

Test with Preview Mode​

  1. Click Preview in GTM
  2. Access the website, trigger events and verify that tags appear in Tag Assistant
  3. Validate that parameters were sent correctly