Skip to main content

Google Tag Manager Setup Guide

This comprehensive guide details how to configure Google Tag Manager to capture and send Fashion.AI events to Google Analytics 4.

Variable Configuration​

Create Variables in GTM​

  1. In the sidebar menu, click Variables > New
  2. Type: Data Layer Variable

Create the following variables:

  • event_category
  • event_label
  • value

Trigger Configuration​

Trigger: Recommendation View​

  1. Triggers > New
  2. Type: Custom Event
  3. Event Name: fashionai_view_shopthelook

Trigger: Recommendation Click​

  1. Triggers > New
  2. Type: Custom Event
  3. Event Name: fashionai_click_shopthelook

Trigger: Add to Cart​

  1. Triggers > New
  2. Type: Custom Event
  3. Event Name: fashionai_addtocart_shopthelook

GA4 Tag Configuration​

GA4 - Recommendation View​

  1. Tags > New
  2. Type: Google Analytics: GA4 Event
  3. Measurement ID: your Measurement ID (G-XXXXXXX)
  4. Event Name: fashionai_view_shopthelook
  5. Parameters:
    • event_category: {{event_category}}
    • event_label: {{event_label}}
    • value: {{value}}
  6. Triggering: trigger fashionai_view_shopthelook

GA4 - Recommendation Click​

  1. Tags > New
  2. Type: Google Analytics: GA4 Event
  3. Measurement ID: your Measurement ID (G-XXXXXXX)
  4. Event Name: fashionai_click_shopthelook
  5. Parameters:
    • event_category: {{event_category}}
    • event_label: {{event_label}}
    • value: {{value}}
  6. Triggering: trigger fashionai_click_shopthelook

GA4 - Add to Cart​

  1. Tags > New
  2. Type: Google Analytics: GA4 Event
  3. Measurement ID: your Measurement ID (G-XXXXXXX)
  4. Event Name: fashionai_addtocart_shopthelook
  5. Parameters:
    • event_category: {{event_category}}
    • event_label: {{event_label}}
    • value: {{value}}
  6. Triggering: trigger fashionai_addtocart_shopthelook

Testing and Validation​

Test with Preview Mode​

  1. Click Preview in GTM
  2. Access the website, trigger events and verify that tags appear in Tag Assistant
  3. Validate that parameters were sent correctly

Validation Checklist​

  • Variables created correctly
  • Triggers configured for the correct events
  • GA4 tags with correct Measurement ID
  • Parameters mapped to variables
  • Preview mode test executed successfully
  • Events appearing in GA4 Debug View