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Search for WhatsApp

Enable your customers to search and shop your entire product catalog directly through WhatsApp conversations using natural language.

A specialized search feature designed specifically for WhatsApp commerce that lets customers browse and discover products through conversational messaging.

Unlike website search, WhatsApp Search returns complete product information (images, prices, links) ready to share instantly in a chat conversation.

How It Works​

Your customers message your WhatsApp Business number and can search naturally:

Customer types: "Show me red dresses"

They receive:

  • Product images
  • Product names
  • Prices (including sale prices)
  • Direct links to purchase
  • All formatted for easy mobile viewing

Meet Customers Where They Are​

WhatsApp is how many customers prefer to shop:

  • 2+ billion active users worldwide
  • Familiar, trusted platform
  • Easy back-and-forth conversation
  • No app download or account creation needed

Complete Shopping Experience​

Customers can:

  • Search your full catalog
  • Ask questions about products
  • Compare options
  • Get recommendations
  • Complete purchases
  • Track orders

All without leaving WhatsApp.

Natural Conversation​

No rigid commands or specific keywords needed. Customers search the way they talk:

  • "Do you have comfortable shoes?"
  • "I need a gift for my sister"
  • "Show me winter coats under $200"
  • "What's on sale?"

Use Cases​

Direct Customer Sales​

Small businesses and boutiques can sell directly through WhatsApp without needing a full e-commerce website.

Customer Service Enhancement​

Support teams can quickly find and share products when customers ask questions.

Personal Shopping​

Sales associates can act as personal shoppers, searching and sharing products based on customer needs.

Post-Purchase Support​

Help customers find complementary items or replacement products through chat.

International Markets​

Reach customers in regions where WhatsApp is the primary shopping channel (Latin America, India, parts of Europe and Africa).

Benefits​

For Your Customers​

  • Convenient - Shop from anywhere using their favorite messaging app
  • Personal - Feels like texting with a friend or personal shopper
  • Fast - Get product recommendations in seconds
  • Mobile-optimized - All images and links work perfectly on mobile
  • No friction - No accounts, apps, or websites to navigate

For Your Business​

  • Lower barriers to purchase - Easy access increases conversions
  • Global reach - Access WhatsApp's massive user base
  • Cost-effective - Less expensive than building custom apps
  • Relationship building - Direct, personal channel with customers
  • Rich analytics - Track what customers search for and want

Best Practices​

Respond Quickly​

In messaging, speed matters:

  • Set up automated responses
  • Use chatbots for instant search results
  • Have team members ready to assist

Use Clear Product Data​

Ensure your catalog has:

  • High-quality mobile-friendly images
  • Accurate pricing
  • Clear product names
  • Detailed descriptions

Train Your Team​

If using WhatsApp with human support:

  • Teach staff how to search effectively
  • Create quick response templates
  • Establish tone and brand voice guidelines

Track what customers ask for most to:

  • Identify trending products
  • Discover gaps in your catalog
  • Improve product descriptions
  • Plan inventory

💡 Pro Tip: Customers often use different language in WhatsApp than on your website. Review your WhatsApp search queries to discover new keywords and phrases to add to your product descriptions.

Getting Started​

WhatsApp Search works with:

  • WhatsApp Business API - For larger businesses
  • WhatsApp Business App - For small businesses (manual responses)
  • Third-party chatbot platforms - Automated shopping assistants

For technical setup, your development team can find implementation details in the Developer Guide - Detailed Search API.