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Smart Product Search

Our AI-powered search helps your customers find exactly what they're looking for, even when they use natural language or describe what they need instead of using exact product names.

How It Works​

Traditional search only finds exact matches. Our smart search understands intent and context:

Customer searches for: "blue dress for wedding"

Our AI understands:

  • Color preference: Blue
  • Product type: Dress
  • Occasion: Formal/wedding appropriate
  • Style context: Elegant, sophisticated

Results include:

  • Navy cocktail dresses
  • Royal blue formal dresses
  • Light blue evening gowns
  • Similar formal attire in complementary colors

Key Features​

Natural Language Understanding​

Customers can search the way they naturally speak:

  • "Comfortable running shoes" → Athletic footwear with comfort features
  • "Gift for teenage daughter" → Age-appropriate trending items
  • "Business casual summer" → Professional warm-weather clothing

Smart Typo Tolerance​

Search still works even with spelling mistakes:

  • "sneekers" finds sneakers
  • "t-shrt" finds t-shirt
  • "dres" finds dress

Context-Aware Results​

The search learns from browsing behavior to show more relevant results:

  • Previous category views influence search ranking
  • Recent product interactions refine results
  • Session history improves personalization

Synonym Recognition​

Understands different ways to describe the same thing:

  • "Sneakers" = "Tennis shoes" = "Athletic shoes"
  • "Purse" = "Handbag" = "Bag"
  • "Pants" = "Trousers" = "Slacks"

Use Cases​

Power your main product search with intelligent, conversational understanding. Customers find products faster, reducing bounce rates and increasing conversions.

WhatsApp Commerce​

Enable customers to search your catalog naturally through messaging:

  • "Show me red shoes under $100"
  • "Do you have winter coats?"
  • "I need a gift for my mom"

In-Store Assistance​

Help sales associates quickly find products for customers using natural descriptions rather than memorizing SKUs or exact product names.

Voice Commerce​

Enable voice-activated shopping experiences where customers speak their needs naturally.

Benefits​

For Your Customers​

  • Faster product discovery - Find items in seconds, not minutes
  • Better matches - Results that truly fit what they're looking for
  • Easier shopping - No need to know exact product names or terminology
  • Reduced frustration - Typos and varied language don't break the experience

For Your Business​

  • Higher conversion rates - Customers find what they want and buy more
  • Reduced support inquiries - Fewer "I can't find X" questions
  • Better analytics - Understand what customers are really looking for
  • Improved customer satisfaction - Seamless, intuitive shopping experience

Search Performance Insights​

Monitor search effectiveness through your dashboard:

  • Top search queries - What customers are looking for most
  • Zero-result searches - Identify gaps in your catalog
  • Search-to-purchase rate - How often searches lead to sales
  • Average time to result click - Search speed and relevance metrics

💡 Pro Tip: Review your zero-result searches regularly to identify trending products you should add to your catalog or better keywords to add to existing products.

Best Practices​

Optimize Your Product Data​

For best search results, ensure your product catalog includes:

  • Clear product names - "Men's Navy Blue Cotton T-Shirt" vs "Item #12345"
  • Detailed descriptions - Include materials, occasions, style attributes
  • Multiple images - Our AI analyzes images for better understanding
  • Accurate categories - Properly categorized products improve relevance
  • Rich attributes - Colors, sizes, styles, patterns, materials

Test Common Searches​

Regularly test searches your customers might use:

  • Check that popular items appear in results
  • Verify seasonal products rank appropriately
  • Ensure sale items are discoverable
  • Test misspellings and variations

Update Seasonally​

Adjust product priorities based on seasons:

  • Boost winter coats in fall/winter
  • Highlight swimwear in spring/summer
  • Feature gifts during holiday seasons

Getting Started​

Search is automatically enabled for your catalog once you integrate Fashion.ai. No additional configuration required.

For technical implementation details, see the Developer Guide - Search API.